There is no effective communication without prior marketing strategy.
Having a long-term marketing vision is an indispensable and preliminary pillar for the implementation of any communication action.
Unfortunately, due to lack of time, skills or money, many small and medium-sized enterprises are missing this prerequisite. After months of effort and communication without results, they are often disappointed by their communication agency.
The problem? They have neglected the inspensable step of the strategic diagnotic.