Strategic Advisor
I help companies and organisations understand their environment, make clear positioning choices and translate those choices into consistent communication and content strategies.
From strategic thinking to implementation, I help you step back, choose a direction and establish a clear guiding thread.
When should you call on me?
A merger, the arrival of a competitor or the emergence of AI: many situations can lead an organisation to rethink its strategy.
At such moments, it is essential to question established choices and assess them against developments in the market, the sector and society.
This process requires rigour. It must reflect a deep understanding of the organisation: its culture, its founders’ convictions, its history and everything it has built over time.
Three areas of expertise
Shed light on strategic choices
Using your data, external sources and artificial intelligence, I develop clear and thought-provoking analyses of the developments that may influence your future market.
Express what makes you distinctive
I help SMEs, large organisations and public institutions formalise the foundations of a distinctive brand, using a methodology successfully applied to dozens of brands.
Deliver a clear message and convince
AI-powered search, proliferating content and the influence ecosystem are transforming communication. I help clients make clear choices regarding targeting, creative strategy, media, content and conversion.
What types of organisations?
Align vision, mission and values
Brand platform · Marketing plan · Market research · Brand identity · Communication and content strategy
Strategic planning
Communication strategy
Strategic planning
Support for pitches and tenders
What types of assignments?
A diagnostic, an express recommendation, a strategic workshop or support for a pitch.
Develop a strategy, evolve a positioning or align stakeholders around a shared direction.
Ongoing strategic guidance, team support and monitoring of performance and consistency.
Experience & selected clients
Nespresso · Vittel · Chimay · Nestlé Pure Life · Flandria · Carlsbourg · Villars · Balade · Princesse Amandine · Label Rouge · Bordeaux
MC (Mutualité chrétienne) · Partenamut (Omnimut) · CESI (Workplace wellbeing)
Sandoz · Melisana · Ortis · Orifarm · Vichy Laboratoires · Dercos · Bioderma
RTBF · Ciné-Télé-Revue · L’Avenir · Testachats · Sudinfo
Cora · Deli · Ixina
Toyota Material Handling · Equans · Atenor · Knauf · Jumatt · NLMK · Climagroup
Citibank · Cofidis · Aion · Jean Verheyen · AXA · Yuzzu
Fost Plus · APAQ-W · Brussels Mobility · European Commission · Brussels Taxation · hub.brussels · in BW · VLAM · SWDE
Altavia ACT · VO Communication · Gulfstream Communication · Herezie Group · Sopexa · Atypic · Hungry Minds · Service Plan · Gulfstream/Province · oSérieux · Vinopres · Strategie
AG Real Estate · Magemar · Eagle Travel · Solvay
Why work with me?
More than 30 years of experience in strategy, marketing and communication, as a Marketing Director, subsidiary Managing Director (Managing Director of Sopexa Belgium from 2005 to 2012) and independent strategist (since 2013).
Short-term or ongoing assignments, with a level of involvement tailored to your objectives, timeframe and budget.
Listening skills, empathy and emotional intelligence help me understand complex challenges, collaborate with teams and align stakeholders.
About me
I hold a Master’s degree in Business Management from Louvain School of Management and a Certificate in Creativity and Innovation Management from ULiège. After holding senior management positions, I became an independent consultant in 2013.
I work in French, Dutch and English.
View my LinkedIn profile“My favourite project? The next one.”
Frank Lloyd Wright
Together, let’s determine whether and how I can help you.